Three-way CRM comparison for advisory firms

Practifi vs. Salesforce: which CRM to choose

Practifi and Salesforce Financial Services Cloud are both built on Salesforce: one is a ready-made CRM for RIAs, the other is Salesforce’s own industry edition. Here is how they compare on price, AI, and setup, and why some firms step off Salesforce altogether.

An advisor and a client reviewing a plan together on a laptop

Hundreds of advisory firms have already made the switch to Slant

4-C Personal Wealth Management
AdviceOnly
AECH Financial
Aegis Financial Advisory
Aequitas Financial
Ahead Full Wealth
Albility Planning
Alder Cove Capital, LLC
alfonso | conrad
Align Financial Solutions
ALNA Wealth
Always Ready Financial Planning
Arven Wealth Management
Ascend Wealth
Awakenfinancialdesigns
Black Dog Wealth
Bluepoint Wealth
Brightview Financial
Catalyze Wealth Management
Clariti Wealth
Clear Insight Wealth Management
ClearPoint Wealth Management
Cochran Wealth
Coram Deo
Csenge Advisory Group
Curio Wealth
Current Wealth Management
Defining Wealth
Dental Wealth Partners
Elevated Wealth Advisory Group, LLC
Envision Financial Planning
Esmeralda Quintero, CFP® | Iarann Wealth
Everman Wealth & Prosperity
Experience Your Wealth
Fiat Wealth Management
Finn Wealth Management
Five Cedars
Formynder Wealth Management
Fortress Capital Advisors
Fyooz Financial Planning
Garcia Financial Planning
Garza Financial Planning, LLC
GenFi
GoalVest Advisory
Goggans Group Inc
Greenway Wealth Advisors
Harriswealthmgmt
Hayes Wealth Advisors
Highbrook Capital Partners
Ignite Financial
Instar Financial Planning
Integrated Wealth Advisors
Investably LLC
Irishcapitalkc
Jantz Wealth Solutions
Kelly Klingaman Financial Planning
Lake Norman Financial Group
Launch Wealth
LEGES Wealth Management
Line Seven Capital
MDRN Wealth
Milestonemoney
Morton Financial Advice
Mt. Juliet Advisors
Make The Memory Financial Planning
N Financial Plans
Next Mission Financial Planning
Ninety Nine Wealth
Nodawealth
Northbrook Financial Planning
Oakmont Advisory
Oleada Financial
Optometry Wealth Advisors
Parklanefinancialgroup
Pavilion Financial Planning
Peak Asset Management
Plan For It Financial
Presidio Advisors
Proactive Planning Wealth Advisory
Reel Financial Planning
Refined Wealth
Retirement Matters
Ryerson Financial
Sammonswealth
Sherman Wealth
Shipwright Advisors
Small Victories Wealth
SmartPro Financial
Sonoma Wealth Advisors
Spark Wealth Advisors
Stardust Wealth
Storgate
Styra Wealth Management
Sunpointe Investments
Sutro Advisors
Sweetgrass Financial Planning
Talley Wealth
Tapparo Capital Management
Tiburon Asset Management
Toler Financial Group
Total Wealth DSM
Trinity Wealth
TruMix Advisors
Waypoint Financial Group
Wealth Being Advisors
White Sand Wealth Management
Winding Trail Financial Planning, LLC
YGC Wealth
Access Financial Planning
Aligning Wealth
Back 40 Financial
Bassett Financial Advisors
Behl Wealth Management
Buff Your Finances
Common Sensonomics Wealth Management
Endeavor Advisors
Fiduciary Financial Advisors
Flores Wealth Planning
Focal Point Financial Group
HSP Advisors
Insight Personal Finance
Kaylin Dillon Financial Planning
Mountain Legacy Family Wealth Partners
Omega² Wealth Management
Palmer Wealth Planning
PROFi Professional Finance
Sandlot Wealth
The Coleridge Group
Trella Wealth
Upstream Financial Advisors
ValueWealth Services
Wealthcare for Women
“The onlyproblem iswe didn’t haveit sooner.”
Jake Gardner, Principal at Defining Wealth
Jake GardnerPrincipal, Defining Wealth

See the third option

Moved, set up, and supported from day one.

  1. Step 1

    Bring your data

    Export your Practifi or Salesforce records to CSV. Contacts, households, and notes come over, and you review everything before going live.

  2. Step 2

    Your onboarding manager

    You get time with an onboarding manager, step-by-step docs written for advisors, and weekly Slant University webinars. No consultant or admin required.

  3. Step 3

    AI starts working

    From the first meeting, Slant takes notes, drafts follow-ups, and surfaces the clients who need attention this week.

Practifi vs. Salesforce vs. Slant, line-by-line

FeaturePractifi (Sentir)SalesforceSlant
AI meeting notetakerAdd-on
Client chat
Firm-wide chatAdd-on
Workflows
Custom dashboards
Projects
Document extractionAdd-on
Email sequencingAdd-on
PDF filler
Custodian chat
Data enrichment
Brand kit

Where Practifi and Salesforce actually differ.

  • Price and setup

    Practifi packages Salesforce. Salesforce sells editions.

    Practifi includes the Salesforce license and guided implementation in its subscription: Naya starts at $135 per user per month, and Sentir is $195 if signed by December 31, 2026, then $245. Salesforce Financial Services Cloud is $325, $500, or $700 per user per month, billed annually.

  • AI and notetaking

    Practifi’s AI is new. Salesforce’s is by edition.

    Practifi launched Sentir in August 2026 with a notetaker and client chat included; on Naya, AI is a paid add-on. Salesforce’s Meeting Concierge notetaker is included only in its $700 Max edition, and Agentforce for Financial Services is $150 per user below Max.

  • The third option

    Off Salesforce, AI included.

    Slant isn’t built on Salesforce, so there are no editions, platform licenses, or admins to plan around. The notetaker, firm-wide chat, intake forms, document extraction, and email sequencing are in one plan at $150 per seat.

Common questions

Step off the platform. See the third option.

One 30-minute call. Migration support from day one to done.