Three-way CRM comparison for advisory firms
Redtail vs. Salesforce: which CRM to choose
Redtail is the advisor CRM most firms start on. Salesforce Financial Services Cloud is where the largest firms end up. Here is how they compare on price, setup, AI, and workflows, and why a growing number of firms pick a CRM built on AI instead.


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Hundreds of advisory firms have already made the switch to Slant


















































































































“The leap fromRedtailto Slant isindescribable.”

See the third option
Moved, set up, and supported from day one.
Step 1
Bring your data
Upload a Redtail database backup, or a CSV export from Salesforce. Contacts, households, and notes come over, and you review everything before going live.
Step 2
Your onboarding manager
You get time with an onboarding manager, step-by-step docs written for advisors, and weekly Slant University webinars. No consultant or admin required.
Step 3
AI starts working
From the first meeting, Slant takes notes, drafts follow-ups, and surfaces the clients who need attention this week.
Redtail vs. Salesforce vs. Slant, line-by-line
| Feature | ![]() | ||
|---|---|---|---|
| AI meeting notetaker | Add-on | ||
| Meeting chat | Add-on | ||
| Client chat | |||
| AI automations | |||
| Prompt customization | |||
| Workflows | Add-on | ||
| Two-way email sync | Add-on | ||
| Custom dashboards | |||
| Households | |||
| Projects | |||
| Opportunity tracking | |||
| Intake forms | Add-on | ||
| Document extraction | Add-on | ||
| Email sequencing | Add-on | ||
| PDF filler | |||
| Custodian chat | |||
| Data enrichment | |||
| Brand kit |
Where Redtail and Salesforce actually differ.

Price and setup
Redtail starts at $39. Salesforce at $325.
Redtail is $39 to $59 per user per month and works out of the box, though its Launch plan is capped at five users. Salesforce Financial Services Cloud is $325, $500, or $700 per user per month, billed annually, and Kitces notes it takes significant resources to set up before a firm can use it.

AI and notetaking
Salesforce sells AI by edition. Redtail has none.
Salesforce’s Meeting Concierge notetaker is included only in its $700 Max edition; on Core and Advanced it is an extra purchase, as is Agentforce for Financial Services at $150 per user. Redtail has no notetaker of its own; notes come from Jump or GReminders, each a separate subscription.

The third option
AI built in, without the build.
Slant includes the notetaker, AI chat about any client, AI automations, intake forms, and document extraction in one plan at $150 per seat, with no implementation partner or Salesforce admin to hire.
Common questions
Skip the implementation. See the third option.
One 30-minute call. Migration support from day one to done.
